As part of the BUILD Fellowship program, I designed a mock up comprehensive branding system for the Museum of Modern Art (MoMA), which also included a wide range of creative collateral such as posters, pamphlets, book covers, and tote bags.

In addition to these assets, I also developed a scalable design system that defined core brand elements such as typography, color palettes, grid systems, and layout principles. The design system also included guidelines that document usage rules and guidelines that ensure visual consistency.

Throughout the fellowship, I participated in weekly design critiques and collaborated closely with an established branding designer to strengthen design foundations and apply feedbacks.

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